Tobacco use is one of the leading preventable causes of death. According to the World Health Organisation (WHO), the global tobacco epidemic kills nearly 6 million people each year, of which more than 600,000 are people who have been exposed to second-hand smoke (passive smoking).
Experts say the focus of the campaign is on the need to expose and counter the tobacco industry's brazen and increasingly aggressive attempts to undermine the WHO Framework Convention on Tobacco Control (WHO FCTC) because of the serious danger it poses to public health.