Public must be persuaded to embrace water efficiency
Water users will not be persuaded to cut their consumption until they can be convinced that there really is a shortage and it is in their best interests to do something about this. This was the underlying theme of a seminar arranged by the Economic and Social Research Council and UK Water Industry Research this week. The Behavioural Change and Water Efficiency debate looked at differences between consumption patterns in Britain and comparable European countries and considered ways to bridge the gap.