Are we ready to track carbon footprints?
People are not good at making immediate sacrifices for an abstract benefit in the future, especially when they have a hard time understanding the problem John Tierney Everyone talks about the future weather, but so far nobody has done much about it, not even the many people and politicians convinced that climate change will be a serious problem. This situation comes as no surprise to the behavioural researchers who have been studying the human brain's penchant for making dumb choices.