PR in poll year: Image guru steers corridor campaign
The PR disaster called Bus Rapid Transit corridor has stung the Delhi government hard in an election year. In a damage-control move, the government has got PR guru Dilip Cherian to oversee publicity and awareness campaign for the project on behalf of the Delhi Integrated Multimodal Transit System (DIMTS). "We have been selected as the agency to handle the corridor,' Cherian told Newsline, "though this does not just mean publicity. It also means creating awareness about the project, and data collection for agencies implementing the project.'