IMA defends deal with PepsiCo
The move by the Indian Medical Association (IMA) of endorsing Tropicana juices and Quaker Oats has invited widespread criticism. Calling it an issue of ethics, Sunita Narain of the Centre for Science and Environment (CSE) said, "We are clear that it's completely wrong. In fact it's legally wrong. The Prevention of Food Adulteration (PFA) Act clearly says that no medical association can endorse a product. There is an issue of ethics here, doctors' associations all over the world have always been resisting to get into such endorsements. How can Pepsi ask IMA about it."