IMA defends endorsing fruit juice brands
The Indian Medical Association (IMA) today defended its decision to endorse a particular brand of fruit juices and cereals arguing it has always favoured healthy food. "It is an endorsement of the ingredients of products and not the products themselves. Besides, the endorsement is not supposed to be displayed on the packets," IMA Secretary S N Misra said. Everybody knows fruit juices are good for health and similarly the other product Oatmeal cereal is good for keeping cholesterol levels under check, he said.