An uphill climb
Ram Prasad Sahu Trying times ahead for Tata Motors as it grapples with a large acquisition and a slew of new product launches in a tough macroeconomic environment. Slackening of demand, rising input costs and higher interest rates are not welcome news for the country's largest automobile player, Tata Motors. To maintain its margins, the company was forced to increase prices of its commercial and passenger vehicles over the last five months.