Inclusive business model could serve the poor
DOING business with the poor need not be about philanthropy. Nor does it necessarily mean wafer thin margins. When the bottom of the pyramid is represented by 4 billion people with combined income of about $5 trillion, can companies choose to completely ignore them? Individually, they may be living on less than $8 a day, but as a group their income is equivalent to the gross national income of Japan, the world's second largest economy.