Alchemy, the safer cigarette, and Philip Morris
20 years ago Philip Morris, the manufacturer of Marlboro cigarettes, notes in its annual report to shareholders that the company accounted for just 7% of worldwide cigarette sales, but added determinedly that "since our share of most international cigarette markets is still far below our US level, we have considerable room for future growth. The prophetic rise in Philip Morris' market share of current global cigarette sales to 15.6% has culminated in the March spinoff of Philip Morris International (PMI).