Engine Of Rebirth
Sometimes, difficult though it is to believe, disasters herald miracles. Three years ago, a bad distribution and service network had led Fiat's brand charisma to take a bruising fall from grace. Production of its automobiles, the Uno, Siena, Palio and Adventure, had dwindled from 32,000 cars in 2002 to a dismal 1,732 in 2005. Even the Gods, it appeared, had conspired against the company, as the catastrophic Mumbai flood of July 2005 brought Fiat's Kurla plant to a total standstill, nearly drowning one of India's most enduring brands in its fury.