Coca-Cola brings 'purity' factor to Kinley
Press Trust of India / New Delhi July 23, 2008, 16:10 IST Global soft drinks major Coca- Cola is going for a major re-branding of its packaged drinking water, Kinley to push sales on the 'purity' plank. The re-branding exercise is aimed at increasing the company's share in the Rs 1,250-crore organised bottled water market in India. "Our new campaign is intended to strengthen and re-affirm our bond with the customers. Kinley is a big brand for our company and we hope to keep on growing in the market," Coca-Cola India Marketing Director Avinash Pant said.