Coke campaign focuses on what's not in the drink
LONDON: The famous Coca-Cola secret formula is becoming just a little less secret. For more than a century, Coke has fiercely guarded its recipe, created in 1886 by John Pemberton, a druggist in Atlanta who was trying to concoct a health drink. In recent decades the company has spun an aura of mystery around the formula - partly for competitive reasons, but also as a marketing tool.