How the people of Nepal live with climate change and what communication can do
This report explores how people live and deal with change in order to understand their communication needs and help them respond to changes in climate. Sections 1 and 2 of the report highlight how recent positive changes, including increasing development, have come hand-in-hand with new concerns about the environment, changes in climate and access to food, water and energy. In sections 3 and 4, the report details how people are responding to change and the factors that enable and constrain response. This includes how informed they feel and the extent to which they are engaged in their community. Section 5 explores how different stakeholders can use these insights to craft communication that supports people to respond to changes in climate. Section 6 introduces segments for understanding people’s needs in Nepal. Analysis of Climate Asia data allowed researchers to segment the people surveyed into groups. These segments help us to understand people’s needs, as well as to identify communication opportunities to enable effective action. Section 7 details the communication channels Nepalis use now and how to best reach people through the media. Finally, Section 8 builds on all of this information to identify three important priority audiences – farmers, housewives living in the Terai, and young people aged 15–24 – and highlights each audience’s specific communication needs.