The 2 Minute Death of a Brand: Paranoia Kills the Cult?
As Delhi bans Maggi noodles for 15 days while Goa declares it safe for consumption, on The Buck Stops Here, we debate: is India caught in a noodle trap? Is Maggi just the tip of the iceberg? With high lead content how did Maggi get 'product approved'? And is the debate over Maggi noodles long overdue or alarmist? http://www.ndtv.com/video/player/the-buck-stops-here/the-2-minute-death-of-a-brand-paranoia-kills-the-cult/369822