Carsharing: a vehicle for sustainable mobility in emerging markets?
Growing from 6 operators in 2012 to 41 by mid-2015, carsharing is rapidly expanding in emerging markets worldwide. What is the future of carsharing? What impact will this innovation have on cities? What are the key challenges for ensuring that carsharing becomes a vehicle for sustainable mobility? This four-part series from TheCityFix draws on new research from WRI Ross Center for Sustainable Cities, exploring and unpacking what carsharing means for cities of the future. Carsharing is rapidly on the rise in emerging markets like China, India, Brazil and Mexico, and shows promise of replacing car ownership for many households. However, entrepreneurs and policy makers must tackle critical barriers to enable carsharing to grow and succeed. A new study published by WRI Ross Center for Sustainable Cities reveals these findings.