Everybody wants to be <br> <i>green</i>
nobody dares to say that they do not care about the environment any longer, says Steinar Lem, head of information at Future In Our Hands, one of Scandinavia's influential ngo s. He relishes the fact that environmental issues are now firmly placed on the political agenda. The sad point is, however, that public concern for the environment is declining in Lem's own country, Norway. During the last two elections, environmental issues have played a less important role in the political parties' rallies than before.
Now it is easier for the businessmen to empty these terms of their actual meaning. Some corporation leaders just mean profit when they talk about sustainability, says Lem.
Green fuel and green funds Lem points to a few examples of misused green labels lately, like