Trade tactics
- Lobbies for extension of patent rights, thus preventing the production of cheaper generics
- Increases lobbying expenditures and contributes to parties' campaign funds, thereby warding off government interference
- Introduces cheaper generics just when its patent is due to expire, thus making profits from both the original and the generic copy
- Plays on people's psychology: knowing fully well that even if they increase prices, customers will purchase the product they trust, even if it costs more
- Finances research on new drugs, findings are exaggerated to benefit them
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