Under the present agricultural scenario prevailing at global and domestic levels for achieving sustainable income, farmers need to re-orient themselves from mere producers to agri-businessmen. Rather than being helpless individual farmers, if they unite and join hands as a group in the form of 'Community based organisation' (CBO), they can reap many benefits. Dr. V. Rajagopal and C. V. Sairam attempted to highlight the distinct advantages of CBO for the farming community with case studies of a project undertaken in the Central Plantation Crops Research Institute Kasaragod for three years. The lessons learnt outlined by them provide a refreshing and reassuring scenario for the farmers to exploit the potential of CBOs.