Embroidering the future

  • 01/02/2010

  • Rolex Awards for Enterprise Journal

One Indian woman's enduring commitment to improving the living standards of the rural communities of Kutch, a remote and poor region in India;s far north-west, has fundamentally transformed the lives of thousands of women. By reviving the traditional craft of embroidery, 2006 Rolex Laureate Chanda Shroff has given these women financial independence and a stronger sense of self-worth, while ensuring the future of a legacy of great artistic value.