India's rural socio-cultural scenario was at the crossroads in the 1960s with the introduction of the new agricultural revolution, popularly known as the Green Revolution. The present paper is a modest attempt in revaluating empirically the bearing of this technological revolution on the socio-cultural scenario, and particularly on the agro-based rural institutions in Orissa. Taking the anthropological techniques like participant observations, interview and case study, the present paper tries to examine the impact of new-agro technology on the traditional inter jati relations, rural family and power structures in a multi jati village of Bhadrak district in coastal Orissa.