Many environmental problems arise from the deliberate or inadvertent abuse, misuse and over use of natural resources by human beings. In the past, changes were always slow, but this is no longer true. Industrial activities have drastically increased the pace at which changes in the environment are taking place. ITC Ltd., PSPD, Unit: Bhadrachalam, is the largest paperboard manufacturing unit in South Asia. This mill has already implemented the latest Cleaner Technology in pulp bleaching and the first in the country to adopt Elemental Chlorine Free (ECF) and Ozone Pulp bleaching.