Preferring pizzas, followed by noodles, aerated drinks and ice cream 65 per cent children in the Pink City have been found to be interested in having junk food Unhealthy dietary habits are a cause of major concern the world over JAIPUR: Believe it or not, children of even traditional cities and towns are increasingly getting hooked to junk food these days. Among the school-going children in the age group of 9-14 years here in the Pink City, as many as 65 per cent have been found to be interested in having junk food in the lunch box while 43 per cent prefer aerated and canned drinks to "doodh' (milk) even when the Chief Minister herself promotes the habit of drinking milk through her advertisement campaigns. A new survey titled "Lunch box challenge', conducted among the school children of Jaipur city on the eve of World Consumer Rights Day by the CUTS Centre for Consumer Action, Research & Training (CUTS CART) found the pizza the most preferred junk food followed by noodles. Among the unhealthy drinks and desserts, aerated drinks were the first choice while ice creams came next. Though the main reasons for the liking, as mentioned by children, were taste and look, in that order, the third reason given was the TV advertisements which played a major role in influencing their choices. "Every year the World Consumer Rights Day is observed on March 15. This year's theme,