ACCC to probe green beer claims

  • 25/08/2008

  • Age (Australia)

A LEADING brewer's attempts to cash in on demand for green products has landed it in hot water after marketing claims that its beer is better for the environment were challenged. The competition watchdog has been asked to investigate ads calling Cooper's Australia's greenest beer and encouraging drinkers to walk to the pub to save greenhouse gas emissions. The company's failure to back the claims with hard evidence has prompted consumer organisation Choice to complain to the Australian Competition and Consumer Commission that the ads