Fifteen years ago, Brazilians didn't even have a name for the lush, tropical rain forest that tumbles from seaside mountains to the ocean along much of the country's Atlantic coast. They came up with a name just in time. The "Mata Atlantica," or Atlantic rain forest, is now one of the five most-threatened regions in the world, according to environmentalists. While environmentalists around the globe cried out against destruction of the vast Amazon jungle, Brazilians hacked away at what was left of the Atlantic forest after centuries of logging and the onslaught of sugar plantations.