About 62% of metropolitans in the high-income-group bracket buy organic, an increase of 95% in the last five years. There has been a major shift towards organic products, especially fruit and vegetables in the metropolitan cities as about 62 per cent of metropolitans in the high-income-group bracket buy organic, an increase of 95 per cent in the last five years, according to Associated Chambers of Commerce and Industry of India (Assocham). The survey 'Rising demand of Organic products in Metropolitan cities' is based on the response of 1,500 lead retailers selling non-organic and organic products. About 1,000 retailers cited that health and environment grounds are the main reasons for purchasing organic products by customer, the industry body stated in a press release . Major metropolitan cities in which respondents were interviewed include Delhi-NCR, Mumbai, Cochin, Chennai, Hyderabad, Indore, Patna, Pune, Chandigarh and Dehradun.