The BJP pushed the Sethusamudram project it now rails against. Government records reveal just how DARSHAN DESAI WHEN THE Bharatiya Janata Party hits the campaign trail for Assembly elections in 10 states this year and the Lok Sabha poll in 2009, its brand image might come to rest on the so-called Ram Sethu (Lord Rama's bridge) project. The party has been accusing the Congress of hurting Hindu sentiments by allowing work on the proposed shipping channel which will connect the Gulf of Mannar and Bay of Bengal through Palk Bay, cutting through Adam's Bridge