The need for all corporate setup in India to define their responsibility primarily to help make the environment air pollution free or simply to "Go Green"-Jitendra Singh Chouhan There is no universally accepted definition of the notion of Corporate Social Responsibility and the concept is mostly used in exchange with other terms including corporate citizenship, corporate accountability, business ethics, corporate responsibility and sustainability. Moreover definitions vary in different cultural and national settings. In India, consider the statistics for the past two decades in which the GDP or Gross Domestic Product more than doubled, air pollution went up by more than seven times, and a significant growth took place in the waste, water and chemical pollution with the advent of rapid industrialization and urbanization. Industrialization and urbanization have resulted in a profound deterioration of India's air quality. Of the 3 million premature deaths in the world that occur each year due to outdoor and indoor air pollution, the highest number are assessed to occur in India. According to the World Health Organization (WHO), the capital city of New Delhi is one of the top ten most polluted cities in the world. Surveys indicate that in New Delhi the incidence of respiratory diseases due to air pollution is about 12 times the national average. Now, the pollution from water, waste and chemical can be treated, recycled and its negative impact to the environment and consumption can be minimized. But the biggest question of the present millennium is how do we recycle the polluted air or ensure its cleanliness before we ever think of taking it in to pursue the breathing cycle for the very survival of our body on a day to day basis? The answer to this question will not be available in the millenniums to come unless the Corporate including the Central Government of India understand the gravity of the problem and actually adopt some practical measures as a social or national responsibility on a mandatory basis in their day to day operations starting from today in this millennium itself. That clearly emphasizes the need for all corporate setup in India to define their responsibility primarily to help make the environment air pollution free or simply to "Go Green". Any successful effort in improving the air quality will directly sustain the growth of natural vegetation which is mostly green in color and hence the term "Go Green". Sources of air pollution come in several forms, including vehicular emissions and untreated industrial smoke. Apart from rapid industrialization, urbanization has resulted in the emergence of industrial centers without a corresponding growth in civic amenities and pollution control mechanisms. Certain reforms from Indian Government aiming to improve the air pollution problem in some of the world's most polluted cities such as New Delhi have been quite difficult to implement, however. For example, India's Supreme Court recently lifted a ruling that it imposed two years ago which required all public transport vehicles in New Delhi to switch to compressed natural gas (CNG) engines by April 1, 2001. This ruling, however, led to the disappearance of some 15,000 taxis and 10,000 buses from the city, created public protests, riots, and widespread commuter chaos. The court was similarly unsuccessful in 2000, when it attempted to ban all public vehicles that were more than 15 years old and ordered the introduction of unleaded gasoline and CNG. Consequently, it can be inferred that Central Government of India is unable or rather getting difficulty in building a sound environmental legal regime that believes in implementation and strict enforcement at the local level. Efforts are currently underway to change this as new specifications are being adopted for auto emissions, which currently account for approximately 70% of air pollution. In the absence of coordinated government efforts, including stricter enforcement, this figure is likely to rise in the coming years due to the sheer increase in vehicle ownership.