ON Friday, NDTV launched its nationwide environment campaign, 'Open up Tomorrow, Today', in partnership with Toyota. The three-year-long initiative puts the spotlight on environmental concerns and encourages the public to make important lifestyle changes to move towards a greener tomorrow. Beginning next month, it will involve year-long programming dedicated to promote environmental awareness and road safety. The highlight of the campaign will be a 24-hour telethon, which will be aired across all NDTV channels. For Hiroshi Nakagawa, MD, Toyota Kirloskar Motors, the growth of India, as a nation and society, means a lot to the company. "Our highest priority has always been to contribute to the achievement of a sustainable and green environment for our future generations. Toyota is glad to support NDTV's campaign of protecting the environment and improving road safety."