If you thought that Kerala Tourism had exhausted all its options after the intense promotion of backwaters, lakes, lagoons, beaches, hill stations, temples, churches, mosques, art, culture, architecture, ecology, ayurveda, homoeopathy, allopathy and their innumerable value additions, you are badly mistaken. The fact is the tourist potential of more than half of the State’s total geographical area is still left untapped. After eco-tourism and med-tourism, it could be Farm Tourism that will trigger the next big wave in tourism.