SHILLONG, Sept 30: The urgent need for environment sustainability will form the core strategy for businesses to thrive in the State. By giving a green touch to operations, service industries will be able to attract more clients as well as cut down on costs. This was the main theme discussed at the three-day management workshop on sustainability, which is the first of its kind in the country, organized by Indian Institute of Management (IIM) Shillong. Speaking on the occasion as the chief guest, CEO of Social Venture Capital Company RG Lyngdoh reiterated the need for such endeavours to be replicated across the country given the understanding that green initiatives can create competitive advantage in business. Citing examples of rampant environmental degradation in the East Khasi Hills, West Khasi Hills and the Jaintia Hills, Lyngdoh stated: