Signalling a dramatic shift in purchasing decisions, the third UK company in three months has announced that it will no longer buy clearcut rainforest products from British Columbia. Greenpeace issued a challenge to the government and forest industry to respond to market changes, offering to help promote BC forest products internationally if the industry moved towards FSC (Forest Stewardship Council) certification and placed a moratorium on logging in the contentious pristine watershed of the Great Bear Rainforest.