The government should impose higher tax on tobacco products to reduce their consumption, speakers suggested at a roundtable on Wednesday. Public health should get utmost importance in fixing tax rates, they said. There should be a holistic approach to reduce the consumption of such products, said economist Muzaffer Ahmed. Adulthood, stresses and strains, feelgood factors, symbol of pseudo-heroism and fashions are the reasons that lure the people into tobacco, he identified. But none of the factors is price sensitive and that's why awareness building is important, he observed. Organisations can adopt