How to save a billion lives
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13/02/2008
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Financial Express
Even more than tempting liquors like tequila, tobacco is a pleasure that the Old World wishes it had never taken from the New. In 1492, when Christopher Columbus was met by tribesmen with "fruit, wooden spears and certain dried leaves which gave off a distinct fragrance', he threw the last gift away. But his shipmates brought home the custom of sucking in the smoke, and the taste spread so rapidly that in 1604 King James I of England was prompted to issue a denunciation of the "manifold abuses of this vile custome'. Vile indeed, but habit-forming and therefore lethally dangerous: it cuts short the lives of between a third and half of its practitioners. According to the World Health Organisation (WHO), perhaps 100m people died prematurely during the 20th century as a result of tobacco, making it the leading preventable cause of death and one of the top killers overall. Another 1 billion more may die from it in this century if current trends continue unchecked. In recent years smoking has been sharply restricted in some unlikely places. In 2004 Ireland amazed the world by successfully imposing a tobacco ban on all workplaces; and at the start of this year, France's caf