Thanks to consumerism and globalisation, today we have secluded ourselves from the mother nature. We consume our leisure while hanging out in multiplexes and theatre. Now, picnic and trekking are not often planned out by peer groups or families on holidays,' says Tasneem Balasinorwala, a member of Pune Tree and Kalpvriksh. Like Tasneem, there are several activists who feel that there is a general apathy among citizens about environmental problems and global warming. "Pune has many NGOs and organisations which have contributed for preservation of nature over the years. While the dominance of industralisation loomed over the aesthetic and concerned mindset, careerist objectives shrouded ecological concerns of the city,' say activists. In last few years, city witnessed the dormancy of several NGOs and many voices were drowned in the din of pseudo-activists. "The number of activists has risen in last few years but ironically contribution are seen seldom now. Showing oneself being environmentally concerned is now a way to get attention from the public and media,' Pinakin Karve, an activist from TECRI, an NGO. According to Archana Godbole, the founder-director of Applied Environment Research Foundation (AERF), " The composition of city has changed which caused a huge impact on the outlook of people. New dwellers of Pune won't feel the same compassion for the city what those feel who are living for decades. Therefore, population has increased though, but the participation is scaling down.' The foremost concern for ecological societies is dearth of youth volunteers. While the working people cannot devote ample time, movements and ecological programs are suffering profusely. "Youth are equally aware about the prevalent problems in country, economy or environment. But they are seen opinionating vociferously about social issues. Why not the nature,' sighed Tasleem. Even being educational capital of the country, non-receptive attitude is seen among the colleges and institutions. "We should try to involve more students from schools and colleges rather confining environmental science to the book,' admits Sanskruti Menon, Senior Program Coordinator. But there are others who have a different take. Non-implementation of laws and sluggish attitude of administration have discouraged many groups and activists. Vinod Jain is also one of them. But he is still standing tall. He is fighting for proper tree plantation and regulation of environmental protection laws. "I have been telling administration for not planting foreign trees, but it has fallen on deaf ears. Many were working with but they retreated and stepped back,' he says. For the effective execution, the effort has to be taken from all the domain of the society. "Government, NGOs, Schools, communities and most importantly every individual has to come forward for saving the city,' believes Menon. Veteran conservationists and environmentalists advocates for the co-ordination among the functionaries. They also believe in the significance of media. "Whatever the movements succeeded in the city so far, it was due to vigorous participation from media,' says Karve. Besides all the reasons and views, how effectively these issues are communicated with the mass? "We should simplify the language and try to convey that even adopting small habits in daily life, we can make a big contribution,' concludes Tasneem.