Nature lovers got together in Jaipur the other day to give a serious thought on how to market conservation. Without getting into the usual debate of how desirable it is to promote tourism in wildlife sanctuaries, the participants seemingly went by the consensus that ways and means should be found to make wildlife more attractive and sustainable in itself.The occasion, provided by the WWF-Rajasthan, was graced by the master of another game - Mr. Raj Singh of Dungarpur, the chairman of the Cricket Control Board of India.