Nano: Driving in a different future

  • 03/07/2009

  • Business Standard (New Delhi)

Nothing succeeds like success, they say. Well, for Ratan Tata and his Nano, there is little left to prove to the doubting ones that dreams are made of stuff such as this. Not only has the car made every Indian dream of owning a four-wheeler, it has also proved that you can achieve what you want - provided you want it badly enough The Nano, which means "small" in Gujarati (the mother tongue of the founders of the Tata Group) and also comes from the English prefix nano-, which is used to mean anything that is small, could change the auto industry works and is perceived, not only in India but across continents. According to rating agency Crisil, Tata Nano could expand the auto sector in India by 65 per cent. What has worked most for the car is the low price that makes it affordable for families that could not dare to dream beyond their two-wheeler. Thus, the car not only increases demand but expands the market as well. According to Crisil, the consumer price of the car brings down the cost of ownership of an entry level car in the country by as much as 30 per cent! Needless to say then, that the car is also expected to boost the Indian economy (who doesn't need it at times such as these?). Not only that, Ratan Tata's realization of his dream of a Rs 1 -lakh car will also create entrepreneurial opportunities across India. The "people's car" by the company is not only close to Ratan Tata's heart but has had every Indian proud of this auto revolution of sorts. The company has also promised a gasoline model as well as an electric version of the car to prove its concerns for the environment. But what Ratan Tata dreamed of was realized by his committed team who was sworn to secrecy about the project and burned the midnight oil many a times to make sure that deadlines were met and the car was launched on the due date. That's not to say that the company did not face trouble. The car was planned to be manufactured at Singur in West Bengal but after protests that threatened to turn violent, the company pulled out of the deal with the state government and started to scout for land elsewhere. And this is where Gujarat comes in. Land for the mother plant in Sanand in Ahmedabad district of the state was sanctioned in a few days. On October 3, 2008, the state government acquired 1,100 acres of land from the Anand Agriculture University's Northcote Cattle Farm and gave it to Tata Motors. And since it falls on the Delhi-Mumbai Industrial Corridor, the sops compared to other locations will' obviously be more. But as Ratan Tata himself put it to the media, "It is homecoming for us." The company is also manufacturing it in Pantnagar in Uttarakhand. But how on earth did the company manage to build a car worth just Rs 1 lakh when others did not even think of it? The answer is: shrinking. In fact, the company is seeking 34 patents for its innovations. Everything has been made smaller without trying to compromise on the safety of comfort of the car. Ditto for emissions. Some of them are: