Last year before Diwali, the Tamil Nadu Fireworks and Amorces Manufacturers' Association (TFAA) put out advertisements proclaiming that there was no child labour involved in the firecracker industry. Five days later, Campaign Against Child Labour (CACL), visited Sivakasi and its surrounding regions. Its findings: Over 50,000 children were still slaving for long hours so that profits could continue to roll in for the multi-crore firecrakcer industry.