A V Rajwade / New Delhi February 18, 2008 Advertising for the NREGA on the BBC shows just how mindlessly the programme is being implemented. I had not imagined that our rural unemployed are regular watchers of BBC World. I have changed my misconception after seeing a couple of badly made ads about the National Rural Employment Guarantee Act (NREGA) on the global news channel, exhorting the poor unemployed to go to their gram panchayats for getting jobs under the Act, rather than paying "application fees' to a middleman. Clearly, the rural poor must be watching BBC World. Or is it that in the advertising charges of TV news channels, BBC World was "L1' and hence got the ad? Or is it just another manifestation of the mindless, bureaucratic fashion in which too many of our programmes are administered? NREGA, which has had the Supreme Leader's own stamp of approval and support, has been making news in recent weeks. A couple of months back, the Son led a party delegation to the Prime Minister demanding its extension to all the districts in the country and, needless to say, the Prime Minister promptly agreed to this