Pepsi to save more water than it sells
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17/03/2008
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Economic Times
AFTER labeling all its products with a quality seal last year to put the pesticide row behind it, PepsiCo India is again set to roll out a global first. Starting March end, the soft drink company will replace all existing packs of Aquafina, its packaged water brand, with new labels. The labels will announce that by next year, PepsiCo India will be a positive water balance company. In other words, the company says it will save and replenish more water in its plants and communities than the total water it uses in the country. PepsiCo India chief executive officer Sanjeev Chadha told ET: "India is the first country in the PepsiCo universe where a corporate sustainability initiative is being communicated to consumers through a product pack. The Aquafina pack labelling is a public declaration of PepsiCo's commitment to positive water balance.' The pack labels will carry details of the company's