Research shows growing demand for renewable materials
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18/09/2013
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Pakistan Observer
Tetra Pak®, the world leader in food processing and packaging solutions, released the findings of its 5th bi-annual environment survey report, which highlights a rising demand for renewable materials and for environmental labelling among consumers worldwide. The report also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders.
This year’s survey sees a significant rise in favour of renewable materials among food industry stakeholders, driven by recent development of new technologies. They rank the use of bio-based materials as one of the most important environmental trends shaping the future of beverage packaging.
Meanwhile, consumers continue to rate carton the most “environmentally friendly” packaging type, due to the use of paper as a renewable material, and more than 50% of them believe that the use of bio-based plastic will further improve the environmental performance of carton packaging.
The report also identifies a growing consumer demand for more environmental information. In order to make informed choices, 37% of consumers regularly search for environmental logos on food packaging. Today, 54% of consumers trust environmental labels, compared with 37% in 2011. One in five consumers in the survey recognise the Forest Stewardship Council™ (FSC™) logo, with most able to associate it with sustainable forestry.