Tender plant: Prime Minister Manmohan Singh plants a sapling during the centenary year celebrations of the Tata Steel at JRD Tata Sports complex in Jamshedpur on Tuesday. Prime Minister Manmohan Singh on Tuesday urged the steel industry not to fall prey to the temptation of seeking windfall gains from market manipulation in a period of excess demand. "Industry and trade must eschew short-term gains that hurt consumers and disrupt the stability of the process of economic growth,' he said. Speaking at the centenary celebrations of Tata Steel, one of the pioneers in steel-making in India, he said: "I would advise our steel industry to take a long-term view: the Indian economy will continue to grow and the demand for steel will continue to grow.' The Prime Minister's comments gain significance in the backdrop of the government's efforts to check steel prices as a means of combating the inflationary spiral. Dr. Singh said that in the present context where industrial prices are on the rise, there is an opportunity for corporate leaders to deploy corporate power in the best interests of society. "Tata Steel has a proud record of corporate social responsibility. It can show the way forward in deploying corporate power in public interest,' he said, adding that stable growth with reasonable prices can in fact widen and deepen the market for industrial products and in turn benefit business. Tata Steel has been a leader in steel-making and it must continue to provide leadership on all fronts, he said. During the 40-minute function at the Tata Steel Stadium, the Prime Minister also released a stamp to commemorate the occasion and planted a sapling. Turning to Jharkhand, Dr. Singh utilised the presence of the Governor and the Chief Minister to highlight the need for investments in a host of areas including education, health care, rural infrastructure and urban development. These, he said, needed to be done in an environment of peace, security and political stability. "I want a new era for Jharkhand in which jobs will come to the people. We must encourage new industrial activity in the State,' he said. The success of Tata Steel shows how progress can be made here if everyone works together to create the appropriate environment for enterprise. "The challenge before our country is in fact to create such an environment in all regions so that industrial development is more balanced across States.'