It is the feel good factor once again. Only, this time it is in unlikely Kashmir. And it has nothing to do with the recent peace attempts. For trout farming not only survived, but flourished, during the years of militancy to emerge as the Valley's very own success story. In 1984, when the J-K Fisheries Department started the pilot project in Kokernag Village in Anantnag, the target production was set at 10 tonnes. Today, the department's 30 trout farms across the state have a total yield of 100 tonnes. With an initial investment of Rs 1.25 crore, the industry is now estimated at Rs 3 crore. And with trout being sold in the market at Rs 150 per kg, the department earns about Rs 40 lakh annually only through sale proceedings. And this is only the first phase of the project.