The race begins... again
-
26/03/2007
-
Business World (Kolkata)
No small sachets, no video-on-wheels, no wall paintings. Rural 2.0 is not just about selling soaps or colas in flexible sizes at lower prices. It is about creating a market from scratch by first developing it, solving its basic problems, figuring out what it needs and then designing a product or service built around that one need that a company could, probably, service. It sounds exhausting (and somewhat evident).