Toyota will raise prices on Prius hybrids in Japan
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26/08/2008
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Business Standard (New Delhi)
Bloomberg / Tokyo August 26, 2008, 0:18 IST
Toyota Motor Corp, Japan's largest automaker, will raise prices on some models in the country for the first time in 16 years, paving the way for smaller rivals to pass on higher costs for raw materials to customers.
The base price of the Prius will rise by 3 per cent to 2.38 million yen ($21,600) and the Harrier hybrid sport-utility vehicle will increase by 3 per cent to 4.76 million yen, the company said in a statement today. Prices for most of its commercial vehicles, including Dyna trucks and Coaster buses, will rise 2 per cent on average.
Toyota, along with rivals Honda Motor Co and Nissan Motor Co, has forecast lower earnings this fiscal year, partly because of rising material costs. The three carmakers, which have boosted prices overseas, have hesitated to do so domestically after Japan's stagnant wages dragged down vehicle sales. Nissan said it may follow Toyota in raising commercial vehicle prices.
"This will allow domestic prices to match those overseas,' said Koji Endo, an auto analyst at Credit Suisse Securities (Japan) Ltd. in Tokyo. "It's possible Toyota may raise prices on other models in Japan.'
Toyota in May agreed to pay Nippon Steel Corp, Japan's largest steelmaker, as much as 30,000 yen a metric tonne more for steel, setting a benchmark for other automakers in the country.
"Price increases in raw materials have been larger than Toyota's cost reduction efforts are able to offset,' the company said in the statement. This is the first time since 1992 for Toyota to boost prices of its vehicles without remodeling.
Nissan, Honda: Nissan Chief Executive Officer Carlos Ghosn has urged Toyota to pass on rising costs to customers to make it easier for smaller companies to follow. Nissan forecasts net income in the year ending March 31 will fall 30 per cent.
"We're considering raising prices on commercial vehicles,' as they use more steel than passenger cars, Mitsuru Yonekawa, a Nissan spokesman, said by phone.