The other name for water is life. It has been known for a very long time that the poor of India are often deprived of water and definitely of good quality water. But now it is clear that even the affluent in India are drinking water full of impurities and pesticides. Analysis carried out by the Centre for Science and Environment, a Delhi based non-governmental organisation, has revealed that most of the brands selling drinking water in bottles have pesticide residues in excess of levels permitted as safe for drinking. This leaves a big question mark regarding the bottled water industry, which has total sales of Rs 1,000 crore and is growing at the rate of 40 per cent. The industry includes a number of well known global players