The claim by the Delhi-based Centre for Science and Environment (CSE) that soft drinks like Coke and Pepsi contain pesticide levels way above the European norms has kicked up quite a fuss. With the two soft drinks MNCs vehemently denying the claims, the controversy has tended to be focused on whether or not pesticide levels in the bottled drinks are what the CSE says they are. It would be unfortunate if the issue stays focused on this alone. While it would undoubtedly be disturbing if soft drinks made in India did not match those produced in the EU or US in quality standards, it should hardly surprise us......Editorial