Tobacco packaging regulation: An international assessment of the intended and unintended consequences

  • 04/05/2011

  • Deloitte

An international Deloitte report, commissioned by British American Tobacco, reveals that increasing the size of health warnings on packs and introducing graphic warnings has not directly reduced tobacco consumption – and calls into question whether plain packaging will achieve government health objectives.

http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO8GHFEN/$FILE/medMD8GHFFW.pdf?openelement