The objective of the study was to assess the influence of brand equity characters displayed on food packaging on children’s food preferences and choices, 2 studies were conducted. Brand equity characters are developed specifically to represent a particular brand or product. Despite existing literature suggesting that promotional characters influence children’s …
>> Arab countries have agreed to allow punishment of satellite channels deemed to have offended Arab leaders or national or religious symbols. At a meeting in Cairo called by Egypt and Saudi Arabia, a charter was adopted allowing authorities to withdraw permits from offending channels. The charter calls on broadcasters …
Myanmar's military junta has dramatically raised the annual fee for tv satellite dishes, an apparent move to block the foreign news channels that beamed in global criticism of its recent crackdown on pro-democracy protests. An official at Myanmar Post and Telecom, the country's regulatory authority, confirmed as much. He said …
Pakistan's president, Pervez Musharraf, often cites removing the fetters from the country's media as one of his proudest achievements. But under emergency rule his regime is coming down on the media with a heavy hand. Pakistan's premier Urdu news channel was shut down by the authorities in the third week …
>> E-bay, the world's largest online auctioneer, has launched a website that allows people to invest in loans that lift people out of poverty. The website, called MicroPlace, acts as a broker between ordinary investors and microfinance organisations. For as little as US $100, investors in the US will be …
A stream, chortle of birds in the background and a cherub holding a placard with the message "no forests, no water', might seem straight out of run-of-the-mill
Many in Rwanda are incensed at the bbc for allowing genocide revisionists to use the network's programme to "mock' victims of their crimes. The bitter reactions follow a 30-minute interview in which the president of Democratic Forces for the Liberation of Rwanda, Ignace Murwanashyaka, claimed there was no genocide. The …
Its producers describe it as the most boring tv programme ever. But then there's a purpose to it. The Geneva-based International Electrotechnical Commission (iec) has roped in tv professionals to create a 10-minute programme to arrive at a standard way of measuring how much energy lcd and plasma tvs use. …
>> South Africa's Advertising Standards Authority (ASA) has ruled against the country service provider Telkom's "Do Broadband' television and Internet-based advertising campaign in which the agency promises consumers that they can do a variety of Internet activities using a one-gigabyte broadband package. "We found the advert to be misleading as …
I read newspapers and I watch the news unfold on scores of television channels. But in spite of these sources that keep me informed about current affairs, I would not know that floods are still ravaging vast parts of India. I would not know that over 2,800 people have died …
The bbc has scrapped plans for Planet Relief, a tv special on climate change. The decision came after the corporation's executives said it was not the bbc's job to lead opinion on climate change. Environmentalists slammed the decision. "The only reason why this became an issue is that there is …
The Australian government's advisory group on drugs has defended a graphic new television campaign about the drug crystal methamphetamine or ice. It shows an office worker unable to sleep after smoking the drug; a man flying into a psychotic rage in a hospital and smashing a window; a young woman …
>> Disney Studio has pledged to remove smoking from its family-oriented films. The media giant's chief executive Robert A Iger said depictions of smoking will be "discouraged' in films aimed at adults released under its Touchstone and Miramax banners. Iger made the promise in a letter to US congressman Edward …
>> RCTV, the opposition-aligned Venezuelan TV station forced off the air by the country's president Hugo Chavez, has resumed broadcasting on cable and satellite television. The station was off air since May 27, when Chavez granted its open airwaves signal to a state-controlled channel. >> Botswana's government has come to …
Australia now has a national television station to promote the culture of its indigenous people. National Indigenous Television (nitv) was launched in Sydney on July 16. The service will start off small, broadcasting to around 200,000 people and without a news service or a current affairs programme. Nevertheless, many artists …
There is something not-so-comical about our comic channels. A recent study says Nickelodeon, the popular entertainment channel, is spreading junk food among kids through its advertisements. Center for Science in the Public Interest (cspi), a us-based ngo, has examined 168 Nickelodeon television food advertisements, another 21 food ads in Nickelodeon …
If the ministry of information and broadcasting has its way, television programmes in India will start wearing quality tags very soon. A new set of guidelines, to come in July 2007, asks broadcasters to certify programmes into categories u, s
Venezuelan President Hugo Chavez has refused to renew the licence of a television channel regarded as an institution in his country, raising fears that the Venezuelan leader is fast turning despot. Amnesty International, Human Rights Watch, members of the European Parliament, the us Senate and even Chile's Congress have denounced …
The Supreme Court has stepped into the dispute between dth provider Tata Sky and Sun tv. It has directed the Telecom Disputes Settlement and Appellate Tribunal (tdsat) to adjudicate whether or not the Tata and Star tv owned dth company can access select signals of Sun tv. Meanwhile, the issue …
The Delhi High Court has directed the Centre to take a decision on the beaming of ads with racist overtones. The ads in question were telecast by Nimbus Communications Limited, owner of the tv channel Neo Sports, during the the recent India-West Indies and India-Sri Lanka one-day cricket series. A …
