The objective of the study was to assess the influence of brand equity characters displayed on food packaging on children’s food preferences and choices, 2 studies were conducted. Brand equity characters are developed specifically to represent a particular brand or product. Despite existing literature suggesting that promotional characters influence children’s …
HUNDREDS of small voluntary organisations across the country have dedicated themselves to simplifying the mysteries of science for amateurs and giving them hands-on experience in the subject. NCSTC-Network, a voluntary organisation set up in 1991, has linked 50 such people's science organisations and some government bodies, including the computer section …
NCSTC-Network C/o National Council for Science and Technology Communication and Technology Bhawan New Mehrauli Road New Delhi 110 016 Andhra Pradesh Akademy of Sciences V C Lodge Road Osmania University Campus Hyderabad 500 007 Tamil Nadu Science Forum No 7 (II Floor), Luz Church Road Mylapore Madras 600 014 Science …
POISONING of nature is a constant obsession with BBC's Nature series. The latest episode in the series was on the ubiquitous yet controversial chlorine, a chemical the programme dubs as "The Devil's Element". The title has been derived from the words of a professor of environmental chemistry: "There are 91 …
STEVEN Spielberg's latest science fiction blockbuster, Jurassic Park, has already broken records at the box office. It is a thrilling tale of humans encountering dinosaurs. Though the film may take some time to reach India, last month, STAR Plus telecast an hour-long special programme on the making of Jurassic Park, …
TWO FILMS made by Krishnendu Bose and sponsored by INTACH, which were shown in New Delhi recently, make a pointed and absorbing examination of a current agricultural dilemma -- how do you achieve productivity without paying the ecological price of the Green Revolution? The films attempt to go beyond the …
BANGLADESH'S massive afforestation programme is fast becoming a people's movement. More than 60 million saplings were planted last year under the programme, partly funded by the UN Development Programme and the Food and Agriculture Organisation. According to official sources, a countrywide radio and television programme has been started to educate …
CONSUMPTION is a constantly evolving process influenced by a multiplicity of factors, of which the major ones are disposable income, level of awareness and standard of living. Different societies go through specific consumption patterns at different points of time. Mahatma Gandhi's statement that "India lives in her villages" was apt …
QUEST, the science quiz on Doordarshan, has jazzed up its act with buzzers. But it is still conducted by a trio of earnest Bengalis and continues to lean heavily for its content on national science museums, such as the one in Delhi. Those who frequent this interesting museum may often …
IN APRIL this year, some US communities found themselves seeking cover from helicopters spraying the pesticide malathion. This is the starting point for an investigation in the BBC series, Nature. The episode, called Medfly Madness, shows the manner in which saving a $18 billion fruit and vegetable industry takes precedence …
GIVEN Doordarshan's current preoccupation with movies for entertainment, it seems to have cheerfully tossed science and environment programmes out through the window. Nothing notable has been shown on the small screen in recent months except for a film on the Narmada dam, already reviewed in this column. Fortunately, Star Plus …
STAR Plus, the satellite channel well-known for its steamy soaps and street-wise sleuths, is going green -- and with a vengeance. It showed a two-part series in mid-March called After The Warming and has scheduled, among other programmes for this slot, Race to Save the Planet, -- a ten-part series …
NALINI Singh has made a highly successful career as a television crusader by walking on the thin edge of the permissible. No wonder Doordarshan gives her space -- she lends them credibility. Singh exposes social ills without criticising the government and covers government programmes with enough implicit criticism to make …
ENVIRONMENTAL issues are making their mark on Indian television. Doordarshan features the science and environment programme Turning Point each week in a prime-time slot, hitherto reserved for Hindi serials. News programmes such as The World This Week and Parakh also frequently spotlight coverage of environmental conflicts. A recent edition of …
IN THE latest round of the unending debate on the effects of television on children, a British report states middle-class primary school beginners are unable. to read because they cannot speak properly. This, says Jackie Miller of the Professional Association of Teachers, is because parents do not talk much with …
DOORDARSHAN viewers in Maharashtra, Tamil Nadu, Orissa and West Bengal can now watch a film simultaneously and read the subtitles in their own regional language -- thanks to a new, multilingual, telecasting technology called Language Independent Programme Subtitles (LIPS). The technology, evolved by the Centre for Development of Advanced Computing …
1992 WAS the year when AIDS erupted on TV screens in a big way, prompted by the realisation that being coy about it was only facilitating its spread. Ignorance and preju- dice were both targeted for attack. On Doordarshan, it became a topic for prime-time discussion; on STAR TV, World …
POPULAR demand for informative and entertaining science fare is constantly rising. And, any doubts on this score would be dispelled by the public response to Doordarshan's recent invitation to write in and say what they would like to see on the extended transmission that becomes effective early next year. More …
AS STAR TV enters its second year of existence, there is less of its excellent public service advertisements to be seen. With paid consumer advertising increasing, the network no longer has to run messages on environmental protection and conservation as frequently. This, of course, is a great pity, for Doordarshan …
THREE, thematically unrelated films though off-beat are of interest because they deal with ecological activism, alternate lifestyles and informal banking. The first is Plastic! Plastic! and to see it is to is to appreciate the vital role the kabadiwala plays in Indian society. Mussoorie has no kabadiwala and the result …
HOWEVER imperfect a TV series on the history of science and technology in the subcontinent, it should have a life beyond its one-time telecast. When Bharat ki Chaap (Identity of India) finally made its debut on Doordarshan in 1989, after about four years of preparatory work, the demand for video …
