The objective of the study was to assess the influence of brand equity characters displayed on food packaging on children’s food preferences and choices, 2 studies were conducted. Brand equity characters are developed specifically to represent a particular brand or product. Despite existing literature suggesting that promotional characters influence children’s …
BETWEEN the radical and the official view of socio-economic developments, there is a middle ground of development ideology that does not readily find a voice on television. Catalysts for Change is one such series, made by the Centre for the Development of Instructional Technology (CENDIT). It was intended for Doordarshan, …
KODAK is about to launch a L 30-million photo compact disc (CD) campaign in which ordinary snapshots can be stored on special compact discs and then flashed on the television. The player works in a manner similar to an audio CD and can also play audio CDs. It uses a …
WHEN YOU see the Bedi brothers' films on Ladakh -- Mountain Desert and The Forbidden Wilderness -- you want to salute the spirit that moved them to spend three years on such a project. There are not many who would stow themselves away in an icy desert in sub-zero temperatures …
FOR SCIENCE buffs television is no longer the wasteland it used to be.Though Calcutta Doordarshan's hardy staple, Quest, persists with questions like "what happens when liquid nitrogen is poured on water", and its two earnest Bengalis at a table format, a lot else has also come to pass. On the …
RIO MIGHT have been the biggest jamboree there was, but Doordarshan was not impressed. It preferred to depend on CNN and BBC for most of its live coverage of the event, even though it had a team there. It needed Prime Minister Narasimha Rao's presence at Rio at the fag …
MANEKA Gandhi, eat your heart out. India's Green Queen was nowhere in evidence as the mother of all summits (as one TV commentator described it) was discussed repeatedly on television. It was Kamal Nath all the way, trotting out the same arguments and examples each time over, on Doordarshan's current …
DOORDARSHAN'S only regular science and environment programme has been drawing a much better response from viewers since it went fortnightly in April. Turning Point, launched last September, has stabilised to become one of the few bright points in an increasingly dismal network. Recent editions of Turning Point have offered fastinating …
SHOPPING can now be as mindless as' you'd like it to be - the smart shopper can opt for the smart trolley. It directsr,@-Idvises, locates, tempts, and c&n; even draw up a menu. Videocart Incorporated, a Chicago-based company in USA, has developed a small liquid crystal display screen which can …
